Jennifer de Jong
Wine Sense
New Park Avenue Wine Boutique Owners Love Wine So Much They Bought the Store

Wine Sense Owners Mike & Jennifer de JongSeptember 7, 2010 – Rochester, NY – Michael and Jennifer de Jong announced today that they have taken over ownership of the Park Avenue based boutique wine shop, Wine Sense.  Wine Sense has been a staple in the Park Avenue community for nearly 10 years and when husband and wife, Mike and Jenn de Jong, heard that the store was for sale it was a no-brainer for them to forge their Fortune 500 retail experience with their passion for wine.  The self proclaimed wine geeks are bound and determined to stock the store with many fun and exciting new wines that are hard to find, delicious, and well, just “cool”. 

“Wine is fun! We want to keep it that way.  Come into the store, ask us questions, and let’s work together to figure out what you love,” says Wine Sense co-owner, Mike de Jong.  “We have in store wine tastings every Friday from 5-7 which are a great opportunity to taste some amazing wine and figure out what really excites your palate.”

The concept of the store is to make great wine less intimidating.  Easy to read descriptions accompany each wine and friendly knowledgeable staff are always available. The store is intimate, with soft lighting, carpeted floors and brightly colored walls. This is not a box store experience.  The owners and staff taste every wine brought into the store and have a very collaborative approach with their customers. 

“While being wine lovers, advocates, and enthusiasts, we are certainly not wine snobs,” states Wine Sense co-owner, Jennifer de Jong.  “We want our customers to feel relaxed and comfortable, while knowing they will end up with a unique, great tasting wine in hand that is also not going to break the bank.”
The de Jong’s are also partnering with local restaurants to collaborate on wine lists and hosting food pairing events, as well as highlighting the work of local artists throughout the store. 

Interview Contact: Jennifer de Jong
Telephone: 585-545-0481

Wine Sense
749 Park Avenue, Rochester, NY, USA 02332
Voice 585-545-0481 (USA 011) or 585-545-8794. Fax 585-271-0594

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October, 2005

Wine Sense featured in Beverage Retailer Magazine! More...